INNEWVATION
Innovation is the buzzword these days. My quest for an innovation in innovation culminated in a valuable addition to the English language. The new word on its way to the "Oxford Advanced Learner's Dictionary" is ""Innewvation". Why not? The "newness" of innovation is aptly incorporated (and that is the etymology of it!!!). Though I will claim originality, I should acknowledge the motivation. Some time back I saw this on the shutters of a jewellery shop in Kottayam: "Shop closed for RENEWVATION". Ever since I saw this, I started hunting for more of this stuff. I found a lot of shops at COLLECTRATE P.O and even COLLETRATE P.O! And of course there was no dearth for RESTAURENTS. Some of these were VEGITARIAN or even VEGETERIAN!!! And in a decently "spell checked" restaurant the VEGITARIYAN BIRIYANI costs only Rs75. Cheap indeed!!! There are any number of banners announcing the INAGURATION of shops. Last year at Thiruvalla, I saw a huge flex board FECILITATING a Padma Bhushan recipient. The list is endless.............
WHAT IS THERE IN A NAME?
Some time back I read in the news papers that a small tea shop in Alapuzha was sued for crores of rupees. The poor shop owener had named it "HOTEL HILTON"! After reading this I stoped buying the milk packet from the "TAJ HOTEL" at Chungam in the outskirts of Kottayam. Recently while driving to Kochi airport this restaurant caught my attention: "ZERO STAR HOTEL". Modesty or honesty or ingenuity - I do not know. The "Best Bakery" in Kottayam is well known for its yummy sweets. Be it Halwa or Cake or whatever it is simply the best true to its name and tradition. Then one day I saw this "BETTER BAKERY" in Kanjikuzhi, Kottayam. "How come?" I asked. Even as I was learning to live with it, I had the good fortune of seeing this; again in Kanjikuzhy: "THE NEW BETTER BAKERY" ! Areyaar, this is what Innewvation is all about.
::BEST, BETTER, BETTEREST::
All these were in my mind for quite some time. But the immediate provocation for writing these now, is the name of a pickup van I saw at Kayamkulam while driving to Kollam. It read "REBBISH MON" (in Malayalam Mon means Son) !!! I prayed, this be no spelling mistake. For, no father will like to have "Rubbish Mon".
Now tell me. How about this one though spell checked: "SHIBU MOBILE MORTUARY".
To me it is nauseating. This Mr Shibu must be the honourable owner of the freezer or his loving son!! In either case....Oh! Horrible!
But, will any of these beat this one at a petrol station that read "OPEN 25 HOURS"!
It is only a coincidence that the following three stories are from Chemistry classes. The first one is an innocuous one (colourless and odourless too). It is about the Chemistry teacher asking the students to "consider a V-shaped U-tube". The second:
The curious student: "Sir, what is the meaning of INFLAMMABLE and HIGHLY INFLAMMABLE"?
The scholarly teacher: Inflammable is something that does not usually catch fire and highly inflammable is that never catches fire, like water!
The third and final:
The teacher proclaimed:"RADIUM WAS DISCOVERED BY MARY CURIE AND HER HUSBAND MADAM CURIE"
Innovation is the buzzword these days. My quest for an innovation in innovation culminated in a valuable addition to the English language. The new word on its way to the "Oxford Advanced Learner's Dictionary" is ""Innewvation". Why not? The "newness" of innovation is aptly incorporated (and that is the etymology of it!!!). Though I will claim originality, I should acknowledge the motivation. Some time back I saw this on the shutters of a jewellery shop in Kottayam: "Shop closed for RENEWVATION". Ever since I saw this, I started hunting for more of this stuff. I found a lot of shops at COLLECTRATE P.O and even COLLETRATE P.O! And of course there was no dearth for RESTAURENTS. Some of these were VEGITARIAN or even VEGETERIAN!!! And in a decently "spell checked" restaurant the VEGITARIYAN BIRIYANI costs only Rs75. Cheap indeed!!! There are any number of banners announcing the INAGURATION of shops. Last year at Thiruvalla, I saw a huge flex board FECILITATING a Padma Bhushan recipient. The list is endless.............
WHAT IS THERE IN A NAME?
Some time back I read in the news papers that a small tea shop in Alapuzha was sued for crores of rupees. The poor shop owener had named it "HOTEL HILTON"! After reading this I stoped buying the milk packet from the "TAJ HOTEL" at Chungam in the outskirts of Kottayam. Recently while driving to Kochi airport this restaurant caught my attention: "ZERO STAR HOTEL". Modesty or honesty or ingenuity - I do not know. The "Best Bakery" in Kottayam is well known for its yummy sweets. Be it Halwa or Cake or whatever it is simply the best true to its name and tradition. Then one day I saw this "BETTER BAKERY" in Kanjikuzhi, Kottayam. "How come?" I asked. Even as I was learning to live with it, I had the good fortune of seeing this; again in Kanjikuzhy: "THE NEW BETTER BAKERY" ! Areyaar, this is what Innewvation is all about.
::BEST, BETTER, BETTEREST::
All these were in my mind for quite some time. But the immediate provocation for writing these now, is the name of a pickup van I saw at Kayamkulam while driving to Kollam. It read "REBBISH MON" (in Malayalam Mon means Son) !!! I prayed, this be no spelling mistake. For, no father will like to have "Rubbish Mon".
Now tell me. How about this one though spell checked: "SHIBU MOBILE MORTUARY".
To me it is nauseating. This Mr Shibu must be the honourable owner of the freezer or his loving son!! In either case....Oh! Horrible!
But, will any of these beat this one at a petrol station that read "OPEN 25 HOURS"!
It is only a coincidence that the following three stories are from Chemistry classes. The first one is an innocuous one (colourless and odourless too). It is about the Chemistry teacher asking the students to "consider a V-shaped U-tube". The second:
The curious student: "Sir, what is the meaning of INFLAMMABLE and HIGHLY INFLAMMABLE"?
The scholarly teacher: Inflammable is something that does not usually catch fire and highly inflammable is that never catches fire, like water!
The third and final:
The teacher proclaimed:"RADIUM WAS DISCOVERED BY MARY CURIE AND HER HUSBAND MADAM CURIE"
really funny. just like ''NO UNORTHERISED PARKING '' board in the parking lot of a reputed bank.
ReplyDeletelike this sign board in hyd says,
ReplyDeletevehicles this way and trespassers this way...